Being Careful with the Feeling of Shame: A Guide for Parents

Antoinette Steyn • February 6, 2025

As parents, we play a pivotal role in shaping our children’s emotional experiences. While feelings like joy, excitement, and pride are often celebrated, emotions like shame are more difficult to navigate. However, understanding and managing shame in a healthy way is crucial for emotional well-being and growth. Shame is a powerful emotion, and if handled poorly, it can have lasting negative effects on a child’s self-esteem and sense of worth.


This article explores the feeling of shame, why it’s important to approach it with care, and how parents can help their children navigate it in a healthy, supportive way.


What is Shame?


Shame is an emotion that occurs when a person feels that they are fundamentally flawed, inadequate, or unworthy. Unlike guilt, which is about feeling bad for a specific behaviour, shame targets the individual, making them feel bad about who they are as a person.


For children, shame can arise in various situations—failing at a task, being compared to others, not meeting expectations, or feeling rejected by peers. While shame is a normal part of human experience, when children are overwhelmed by it or experience it too frequently, it can lead to issues such as low self-esteem, social withdrawal, or anxiety.


Why Parents Should Be Careful with Shame


  1. Shame Can Undermine a Child’s Self-Worth
    Children are highly impressionable, and their sense of self is often built on how they are treated by others, especially their parents. If a child is made to feel ashamed for mistakes or flaws, they may internalize the belief that they are not “good enough.” This can have long-term effects on their confidence and emotional resilience.


    Example:
    Telling a child, “Why can’t you be more like your sibling?” or “You should be ashamed of yourself” can lead the child to feel inadequate and unloved, affecting their ability to trust their own abilities and navigate future challenges.

  2. Chronic Shame Can Affect Emotional Development
    Excessive shame can stifle emotional growth. Children who often feel shamed may struggle to express their feelings, avoid social interactions, or develop negative coping mechanisms such as aggression, withdrawal, or perfectionism.

  3. Shame Can Lead to Behavioural Issues
    Children who are frequently shamed may act out in an attempt to protect themselves from further emotional pain. This can manifest as defiance, aggression, or withdrawal from social activities.


    Example:
    A child who is shamed for not finishing their homework might respond by avoiding schoolwork altogether or displaying disruptive behaviours, thinking they are not capable of succeeding.


How Can Parents Help Children Navigate Shame in a Healthy Way?


As parents, it’s crucial to create a safe and supportive environment where children feel valued and loved, even when they make mistakes. Here are several strategies to help your child manage and overcome shame in a positive manner:

  1. Separate the Behaviour from the Child
    Rather than shaming the child as a person, focus on the behaviour that needs to change. Reinforce that making mistakes is part of learning and that everyone, including adults, experiences setbacks.


    Example:
    Instead of saying, “You’re so careless, I’m ashamed of you,” try, “I understand you’re upset about your mistake, but mistakes help us learn. Let’s figure out how to fix this.” This shift helps the child understand that it’s okay to make mistakes—they are not defined by them.

  2. Model Healthy Emotional Expression
    Children learn by observing their parents. Show your child how to express emotions, including shame, in a healthy way. Acknowledge your own mistakes, express how you feel, and show how you move forward.


    Example:
    “I feel frustrated because I made an error at work today, but I’m going to take a deep breath, learn from it, and keep going.” This models resilience and self-compassion.

  3. Encourage Self-Compassion
    Teach your child to be kind to themselves, especially when they feel ashamed. Self-compassion helps children move past feelings of shame without letting them define their identity.


    Example:
    Teach phrases like, “I made a mistake, but that doesn’t mean I’m a bad person. I can try again tomorrow.” Encourage them to treat themselves with the same kindness they would offer a friend in the same situation.

  4. Validate Their Emotions
    Acknowledge and validate your child’s feelings of shame without making them feel wrong for having those emotions. Let them know that feeling ashamed is a natural human experience but that it doesn’t have to define their sense of self.


    Example:
    “I can see you’re feeling embarrassed, and that’s okay. It’s tough when we feel like we’ve let ourselves down. But remember, you are always loved and valuable, no matter what.”

  5. Focus on Solutions, Not Blame
    Rather than dwelling on the mistake that led to the feeling of shame, help your child focus on how they can improve or move forward. This helps shift the focus from their perceived flaws to their ability to take positive action.


    Example:
    If a child feels ashamed for not finishing their chores, instead of saying, “You never do your chores properly,” try saying, “I see that you got busy and forgot. Let’s come up with a plan to help you remember next time.”

  6. Reinforce the Power of Growth and Effort
    Help your child see that mistakes are opportunities for growth. Praise their effort, problem-solving, and perseverance, rather than just the outcome. This encourages a growth mindset and reduces the likelihood of children internalizing shame.


    Example:
    “You worked really hard on this, and even though it didn’t go perfectly, I’m proud of the effort you put in. You’re learning and growing.”


The Lasting Impact of Healthy Shame Management


By helping children navigate shame in a healthy way, parents can foster a sense of self-worth, resilience, and emotional maturity. When children understand that mistakes are part of the learning process and that they are loved unconditionally, they can approach life with greater confidence and compassion.


Support Your Child’s Emotional Growth with EQ4Kids


To help your child develop emotional intelligence and learn how to manage challenging emotions like shame, consider enrolling them in the EQ4Kids Programme. Through engaging activities and expert guidance, the program helps children build self-awareness, self-regulation, and empathy—skills that empower them to manage emotions healthily and thrive in life. Don’t let shame hold your child back—help them embrace their emotional journey today!

Share Post

Complete the following form if you require more info about EQ4kids or want to enroll your child at your nearest Franchise.

Blog Enquiry

Helping Kids Deal with Fear Through Emotional Intelligence
By Antoinette Steyn February 6, 2025
Fear is a natural and universal emotion that everyone experiences at some point. For children, fear can stem from a variety of sources—whether it’s the fear of the dark, separation from parents, new social situations, or fears of failure. While fear is a protective emotion designed to keep us safe, when it becomes overwhelming or persistent, it can hinder a child’s emotional growth and daily functioning. Teaching children how to manage and cope with fear through emotional intelligence (EQ) can help them face challenges confidently and build resilience in the process.
Managing Aggressiveness in Kids: Building Emotional Intelligence for a Healthier Response
By Antoinette Steyn February 6, 2025
Intelligence for a Healthier Response Aggression in children is a common challenge faced by parents, teachers, and caregivers. Whether it’s hitting, biting, yelling, or even verbal outbursts, aggressive behaviours can be concerning and difficult to address. However, behind every aggressive action is an emotion—frustration, anger, or feeling misunderstood—that needs to be processed and managed. Helping children develop emotional intelligence (EQ) is one of the most effective ways to address aggressiveness and foster healthier ways of expressing emotions.
How Emotional Intelligence Develops Effective Social Skills and Essential Life Skills
By Antoinette Steyn February 6, 2025
In today’s fast-paced, interconnected world, emotional intelligence (EQ) is more important than ever. It’s the ability to recognize, understand, and manage our own emotions, while also empathizing with others. High EQ is not just about being "nice"—it’s a skill set that helps people build meaningful relationships, collaborate effectively, and navigate life’s challenges. For children, developing emotional intelligence can be a game-changer, laying the foundation for not only strong social skills but also essential life skills that will benefit them for years to come.
How Parental Emotional Intelligence Shapes The Emotional Intelligence Of Children
By Antoinette Steyn January 9, 2025
Children learn more from what their parents do than from what they say. This principle is especially true when it comes to emotional intelligence (EQ). As children observe and interact with their parents, they develop the foundations for understanding, expressing, and managing their own emotions. A parent’s level of emotional intelligence can profoundly shape their child’s emotional development, influencing how they navigate relationships, handle challenges, and express themselves.
How Emotional Intelligence Can Boost Academic Performance
By Antoinette Steyn January 9, 2025
Academic success is often associated with intellect and hard work, but there’s another vital ingredient that’s often overlooked: emotional intelligence (EQ). EQ refers to the ability to recognize, understand, and manage one’s emotions, as well as empathize with others. It plays a significant role in shaping how students approach learning, handle challenges, and interact in academic settings.
By Antoinette Steyn January 9, 2025
In a world increasingly driven by connection, collaboration, and empathy, emotional intelligence (EQ) is no longer an optional skill—it’s a necessity. EQ encompasses the ability to understand, manage, and express emotions while recognizing and respecting the feelings of others. For children, these abilities are foundational to success not just in relationships but in academics, careers, and personal well-being.
Teaching Young Kids Emotional Responsibility: Building a Foundation for Accountability
By Antoinette Steyn January 9, 2025
Helping young children take emotional responsibility for their actions is one of the most meaningful lessons parents and caregivers can teach. Emotional responsibility involves recognizing one’s feelings, understanding how those feelings impact behaviour, and taking ownership of actions and their consequences. For young children, this can be challenging, but with patience and the right strategies, they can learn to navigate their emotions while developing empathy and accountability.
Handling Biting in Preschool: Practical Tips for Parents
By Antoinette Steyn December 10, 2024
Biting is a common yet challenging behavior among preschool-aged children. While it can be distressing for parents, caregivers, and other children, it’s important to understand that biting is often a developmental phase. For young children who are still learning to express themselves verbally, biting can be a way of communicating frustration, seeking attention, or exploring their environment.
The First 7 Years: Building the Foundation for Emotional Intelligence
By Antoinette Steyn December 10, 2024
The first seven years of a child’s life are a period of remarkable growth and development. During this time, children are not only learning to walk, talk, and explore the world, but they are also laying the groundwork for their emotional and social well-being. Emotional intelligence (EQ)—the ability to understand, manage, and express emotions effectively—begins to take shape in these formative years.
Show More